Eyekraft was set up as an affordable eyewear brand targeting the rising middle-class in India. Terannum was approached by a leading investor in India to help set the brand up from the ground.

Our work with Eyekraft involved all elements of the business - brand management, web & eCommerce build, product sourcing & quality control, and customer support management.

Terannum acquired the brand in early May 2020 and plans to grow it as an in-house brand. Stay tuned for further updates.